I get email updates from 104.7 the Fish, the Christian radio station. I responded to an email and received tickets to see 'the Nativity' last night at Cumberland...it was pretty good. Like many radio stations, 104.7 shares staff and space with 2 or 3 other stations. Before the movie they were giving away prizes. They didn't put much thought to who the audience was - they gave away copies of the R-rated slasher movie "Saw 2".
Had they given away copies of "the Nativity" at a showing of "Saw 2" the people would've been offended.